In 1975, The Coffee & Tea Exchange opened its doors in a small storefront in East Lakeview. Back then Steve, our founding father, roasted all of the beans right there in the store, which made the entire block smell like freshly roasted coffee. The beans were then displayed in large wooden barrels (and still are to this day), so that customers would be able to see and smell the beans for themselves. In this way Steve wanted to help educate people about their coffee, not simply hand it off to them. The newly enticed residents of Lakeview could smell the coffee (both inside and outside the store), see it for themselves, and then ask questions about it. He taught customers that coffees from different countries had different flavor profiles, which allowed them to develop preferences for different locales. He also taught them that different roasting levels gave the beans different flavor profiles. Customers were able to decide for themselves which origin and roast they preferred.
Nowadays, all the roasting is done at the warehouse location to accommodate larger quantities and longer roasting hours.